The person controlling the music often controls the energy in the room.
For JxHoney, being behind the decks also represents an opportunity to help change who gets to occupy that position.
A Florida native now based in Los Angeles, JxHoney has established herself as a DJ, entrepreneur and event curator with a mission that extends beyond entertaining a crowd. Through her work, she has become an advocate for greater representation of Black women within the music industry, particularly in spaces where their contributions have historically received less visibility.
At the center of that mission is Black Women Spin, the boutique DJ agency founded by JxHoney to champion Black women DJs and create opportunities for their talent to be recognized, booked and celebrated.
More Than the Music
DJ culture has always played an essential role in Black music.
From hip-hop and house to R&B, dance music and countless regional movements, DJs have served as tastemakers, cultural connectors and, in many cases, the first people to introduce audiences to the records and artists who would eventually define generations.
Yet visibility within the profession has not always been distributed equally.
JxHoney’s work with Black Women Spin directly addresses that gap. Rather than simply discussing the need for representation, she has built a platform designed to help create it.
Black Women Spin operates at the intersection of music, entrepreneurship and advocacy, using the agency model to showcase Black women DJs while helping position them for professional opportunities.
From Florida to Los Angeles
JxHoney’s journey from Florida to Los Angeles placed her in one of the world’s most competitive entertainment markets.
Los Angeles offers enormous opportunity, but it also demands differentiation. DJs compete for nightclub residencies, private events, corporate activations, festivals, brand partnerships and entertainment-industry events in a city overflowing with talent.
JxHoney has distinguished herself by combining her identity as a DJ with the instincts of an entrepreneur and curator. That combination allows her to think beyond individual bookings.
Event curation requires understanding an audience, creating an atmosphere and recognizing how music, talent and experience work together. Entrepreneurship requires turning that creative vision into something sustainable. Black Women Spin brings those worlds together.
Black Women Spin
The name itself makes the mission unmistakable. Black Women Spin. It is both a statement and a reminder.
Black women are DJs. Black women are tastemakers. Black women are curators. Black women help move music and culture forward.
Through the boutique agency, JxHoney has dedicated herself to increasing the visibility and representation of Black women in an industry where access and opportunity can often depend on networks, relationships and who decision-makers already know. Creating an agency focused on Black women DJs provides another pathway into those networks.
That matters because representation is about more than being seen. It is also about being hired. It is about being placed on the lineup. It is about being included in the conversation when agencies, brands, venues, promoters and event producers are deciding who gets the opportunity to control the room.
Building Her Own Table
There is something particularly significant about JxHoney approaching the issue through entrepreneurship.
Instead of waiting for the industry to create enough opportunities, she created an organization capable of generating and connecting women to opportunities itself.
That represents a broader evolution taking place throughout Black entertainment. Increasingly, creatives are recognizing that ownership can be just as important as visibility. Artists are creating labels. Producers are building companies. Content creators are launching media platforms. Event producers are developing their own intellectual property.
And DJs are building agencies.
Every opportunity created for another DJ expands the impact. Every new relationship introduces another professional into an ecosystem that may not have previously known her. Every successful booking challenges outdated perceptions about who belongs behind the decks.
The DJ as Entrepreneur
The modern DJ is no longer limited to nightlife. Today’s DJs can operate across fashion, sports, entertainment, hospitality, corporate events, festivals, private experiences, digital platforms and branded activations.
That evolution makes entrepreneurship increasingly important. A DJ can become a brand. A following can become a community. A curated event can become an ongoing property. And a network of talented DJs can become an agency.
JxHoney appears to understand that progression. Her work demonstrates how creative talent can become the foundation for something larger, particularly when purpose and business strategy intersect.
Black Women Spin is therefore more than an extension of JxHoney’s personal brand. It represents an opportunity to develop a pipeline through which Black women DJs can gain greater exposure and professional opportunities.
Changing Who We See Behind the Decks
There is also a cultural consequence to increasing representation.
When audiences repeatedly see Black women commanding DJ booths, festivals, corporate stages and major cultural events, perceptions begin to change. What once might have been viewed as unusual becomes expected.
For younger women considering careers in music, that visibility can be particularly powerful. They can see that the industry offers possibilities beyond being the artist standing at the front of the stage.
There are careers in DJing, production, engineering, management, promotion, event production, publishing, marketing, A&R, touring, technology and countless other areas that make the music business function.
JxHoney occupies several of those worlds simultaneously. She is the DJ. She is the entrepreneur. She is the curator. And through Black Women Spin, she is also helping create opportunities for other women to enter and advance within those spaces.
A Bigger Mission Behind the Music
There will always be something special about a DJ knowing exactly what record to play at exactly the right moment. But JxHoney’s story suggests that knowing what the culture needs can be equally important.
Her career represents the convergence of music, business, representation and community. From her Florida roots to building her career in Los Angeles, she has taken her place behind the decks while simultaneously working to make sure other Black women have room there too.
In an industry where conversations about diversity can sometimes remain conversations, JxHoney has chosen to build. Through Black Women Spin, she is turning representation into infrastructure, talent into opportunity and a personal career in music into a platform capable of reaching beyond herself.
And perhaps that is the most important part of what she is creating. JxHoney isn’t simply asking the music industry to make room for Black women behind the decks. She’s helping build the room.
Follow JxHoney on Instagram: @queenxjhoney.